The iPhone 13 and the iPhone Pro models have become so disparate from one another that customers are increasingly opting for the more expensive devices, according to recent data from Apple. It’s true that the Pro versions are the first iPhones to include high refresh rate displays, let alone the additional zoom cameras on the rear.
Apple reportedly raised orders for the iPhone 13 Pro and iPhone 13 Pro Max by a stunning 10 million units in the second quarter, according to The Elec, which will have an extremely positive impact on the average selling price of the iPhone and revenue figures.
The 6.1-inch iPhone 13 Pro, which increased from a meagre million units ordered in the first quarter to nearly 8 million units ordered in the second quarter, accounts for the majority of the 10 million unit rise.. The hefty 6.7-inch iPhone 13 Pro Max witnessed a smaller rise in orders from Apple to suppliers, with orders rising from approximately 3.5 million to 6.5 million units.
It appears that Apple is underestimating the demand for the $200 more expensive iPhone 13 Pro model, which might be due to supply chain issues or simply a lack of anticipation on the company’s part that so many consumers will choose the Pro model rather than the iPhone 13 with its aged 60Hz screen.