TikTok and the Pakistan Cricket Board (PCB) have partnered for HBL PSL 9 to provide fans with a unique experience of the popular sporting event.
The agreement marks the beginning of a new era of captivating material for cricket fans. TikTok will be crucial in providing behind-the-scenes content, player interviews, post-match analysis, and other exclusive footage to fans globally throughout HBL PSL 9.
The HBL PSL TikTok account @thepsl has about 2 million followers and has shared over 2.47 million pieces of content with the hashtag #HoJaJazbaati in the past two seasons. The designated hashtag for this season is #KhulKeKhel.
HBL PSL 9 PCB and TikTok collaborate
Saif Mujahid, TikTok’s Head of Content Operations and Marketing in Pakistan, expressed enthusiasm about collaborating with PCB for HBL PSL Season 9. We are dedicated to providing cricket fans with exceptional material and engaging storytelling during the competition.
Salman Naseer, Chief Operating Officer of PCB, stated that the collaboration between TikTok and PCB demonstrates their joint dedication to involving cricket fans with creative and captivating content. We are excited to utilize TikTok’s platform to engage fans and enhance their experience of the next HBL PSL season.
During HBL PSL Season 9, fans may participate in the excitement by using official hashtags like #HoJaJazbaati, #PSLFanzone, #PSLTopPicks, #CricTok, #NawaAayaSoneya, #PSLKiYaadein, and #JashaneCricket. TikTok will add unique HBL PSL filters, selected playlists, and a specific HBL PSL search hub in the app for fans to completely engage in the event.
