Because the messaging service is normally free of charge, the company has been working to grow its Business API platform as one of the key revenue streams for the business. WhatsApp levies a price per message for businesses, the amount of which varies according to the region and the total number of messages sent. As of the latter half of 2017, thousands of companies, such as Vodafone, Coppel, Sears Mexico, BMW, KLM Royal Dutch Airlines, Iberia Airlines, Itau Brazil, food, and Bank Mandiri, were utilising the non-cloud edition of the Business API. Other companies using this edition include Itau Brazil and KLM Royal Dutch Airlines. The on-premises version of the API is available for free use.
WhatsApp will Increase its Revenue by Global Cloud API
According to the information provided by the company, the integration process for the cloud-based version may be completed in minutes rather than weeks, making it more suitable for smaller businesses. Additionally, there is no charge whatsoever.
The application programming interface (API) is integrated into the back-end systems of businesses, and WhatsApp communication is often simply one component of an organization’s entire messaging and communication strategy. They may also be interested in communicating via email, text message, other messaging applications, and possibly even other channels. For assistance with these integrations, businesses typically form partnerships with third-party solution providers such as Zendeks or Twilio. Providers such as Zendesk in the United States, Take in Brazil, and MessageBird in the European Union were among those who participated in the beta tests for the cloud API.
Today, Mark Zuckerberg, CEO of Meta, announced that the cloud-based platform is now available to the general public worldwide. During the live event centred on messaging called “Conversations,” Meta introduced what is now known as the WhatsApp Cloud API.
Additionally, Meta is now providing new premium features for its WhatsApp Business app as of today. It has the opportunity to control communications on up to ten devices, however, there is a fee associated with using this service. Additionally, it will provide businesses with new click-to-chat links that can be customised for WhatsApp in order to assist them in engaging customers. This includes other applications created by Meta, such as Facebook and Instagram. Soon, those who subscribe to the WhatsApp Business app will have access to these as part of a premium offering. There will be a subsequent release of additional information, including cost.