The most recent figures state that in January 2024, there were 71.7 million social media users in Pakistan, all of them were engaged on YouTube. That represents 29.5% of Pakistan’s overall population. Without a question, one of the most widely used social media sites in Pakistan is YouTube. Many elements that appeal to the diverse people of the nation can be blamed for its success.
30% Of Total Pakistan Population Was Active on YouTube
With 71.7 million active social media users, YouTube ranked #1. YouTube provides content for a wide range of interests, such as music, lifestyle, education, and entertainment. One may argue that the platform offers something for every user. Furthermore, a lot of Pakistanis find the network to be a useful and preferred source of information and entertainment due to its accessibility on smartphones and other devices. YouTube’s popularity is greatly influenced by Pakistan’s big youth population, who interact with the platform’s interactive features and variety of material. YouTube’s popularity has been enhanced by the existence of local content makers who portray Pakistani culture, humor, and societal issues through videos produced in Urdu and other regional languages. As a result, it now serves as a platform for expression, education, and cross-cultural interaction in addition to being a source of fun. It significantly influences Pakistan’s habits of digital media consumption.
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Conversely, with 54.3% of social media users engaged on the network, TikTok secured the second position. TikTok has emerged as a formidable rival to YouTube, especially among Pakistan’s younger population. Its distinctive short-form video structure, which enables users to quickly and easily create and share amusing material, is largely responsible for its success. In January 2024, the percentage of active users on Facebook, Snapchat, Instagram, LinkedIn, Twitter, and Facebook was 44.5%, 30.2%, 17.3%, 12%, and 4.5%, respectively.
Since February 17, access to X has been restricted in numerous parts of Pakistan. The social media platform X was suspended, and the Islamabad High Court (IHC) intervened in a recent occurrence. Regarding the restriction of X, the PTA and the Ministry of Information and Broadcasting received notices from the court. Additionally, groups representing journalists and human rights officials denounced social media limitations.
