When Instagram introduced a full-screen design that was inspired by TikTok earlier this year, the firm caused a commotion online and was met with severe backlash from prominent figures on social media, including Kylie Jenner and Kim Kardashian. Cross-posting is the latest strategy that Meta is implementing in an effort to better compete with TikTok.
Instagram launches Reels cross-posting to Facebook
The firm made the announcement on Tuesday about a number of new functions, one of which is a new way to generate Reels from previously posted Stories. The new feature is a component of this announcement. Now, content creators have the ability to post their Reels on both Instagram and Facebook, giving them access to the monetization opportunities offered by both services.
At the beginning of this year, Meta made yet another effort to compete with TikTok by introducing the Reels on Facebook function. The short video format that is vertical has been popular throughout social networks, and this trend has manifested itself in a variety of platforms and services.
Meta is making it much simpler for users to generate this type of content by enabling them to convert their previously published Stories into Reels. This feature is being rolled out in tandem with the new ability to post Reels to both Instagram and Facebook.
Users now have access to a further straightforward method for generating new Stories, which takes advantage of a trend. By developing these new functions, Meta is seeking to attract a larger user base to the Reels platform. This may sound like an updated version of the ancient adage “All roads lead to Rome,” but in this context, it refers to the Reels platform. The newly added capabilities are currently being distributed to people all across the world, so you should have access to them quite quickly.