regarding the smartphone industry for the last twelve months, things have been looking up generally. A recent study from market research firm Canalys indicates that the worldwide smartphone market will begin to show signs of life in 2023, with a 5% decline decreasing to a more manageable level. We anticipate shipments of 1.13 billion units in 2023, with a further 4% growth to 1.17 billion units in 2024.
Looking at it from a product standpoint, 2023 is also the year that cell phones go from irrational involution to logic. The fast improvement of a single function point is no longer the primary focus of manufacturers, particularly in the realm of flagship mobile phones. Instead, they are more focused on the Closer integration of artificial intelligence and smartphones has been fostered by the product’s entire multi-faceted balanced experience and the popularity of generative AI in the past year. The future of flagship mobile phones seems brighter and more all-encompassing.
Take the iQOO 12 series, which debuted in early November, as an example of a product that exemplifies the trend of development for flagship mobile phones.
We must not overlook the third-generation Snapdragon 8 mobile platform’s supporting function before discussing the all-around experience that the iQOO 12 series may deliver. After all, when it comes to cellphones, nothing compares to the Smartphone makers can design new features and experiences around the mobile platform chip even if the chip itself doesn’t support them. Alternatively, the mobile phone experience is subtly impacted by the capability enhancements of each generation of flagship mobile platform CPUs. Biological progression.
The iQOO 12 series has become a “flagship”
The iQOO 12 series’ most fundamental feature is, unsurprisingly, performance. Here we use the iQOO 12 Pro, which comes with the Snapdragon 8 mobile platform from Qualcomm, as an example. Built on TSMC’s 4nm process (N4P), the third-generation Snapdragon 8 mobile platform boasts an improved CPU performance of up to 30% and an improved energy efficiency of up to 20%. It features 1 Cortex-X4 super core with a maximum frequency of 3.3GHz, 5 Cortex-A720 performance cores (clocked at 3.2GH and 3.0 GHz), and 2 Cortex-A520 cores clocked at 2.3 GHz. Along with a 25% improvement in performance, the energy efficiency of its latest Adreno GPU has also been enhanced by 25%.
We only grabbed one frame from the game, you know. This super-resolution effect is seen in real-time while the game is going, and it demands a lot of powerful AI computing power. At its core, the game is built on the third-generation Snapdragon 8 platform. The secret to ensuring a memorable experience is offering outstanding assistance.
For many players, the smoothness of the game—that is, a greater and more consistent frame rate—is just as important as the graphic details. Even though iQOO 12 Pro can run “Genshin Impact” at 60 frames per second, that’s not enough for people with really smooth frames, therefore this time around, the 144Hz refresh rate panel comes standard. It would be perfect and seamless if the game frame rate and screen refresh rate could be coordinated.
As a result, iQOO 12 Pro has a feature that lets you insert game frames, so you can simply boost the frame rate to 144. At first glance, you won’t notice any difference in the smoothness, and each nuanced motion is spot on.
On top of that, iQOO 12 Pro can do super-resolution and dual-engine concurrently. The combined effects of super-frame and super-resolution, which can achieve a mind-boggling 144 frames per second, are horrifying. Even more crucially, the game’s total power usage is incredibly low when the super-frame and super-resolution dual engines are operating simultaneously. I turned on super-resolution and super-frame for 20 minutes to test “Genshin Impact” at IT House. The game’s power consumption is barely 2% higher than when it is off, thus it’s practically negligible. With its third-generation Snapdragon 8 platform, AI performance and applications leap, and power consumption is expertly controlled. The stability is mind-boggling.
Unreal Engine 5’s Lumen global illumination technology runs at a fully interactive frame rate for the first time on the third-generation Snapdragon 8. At this time, “Dark Zone Breakout” is compatible with iQOO 12 Pro’s full-map ray tracing, which adds realistic light and shadow texture and makes the game even more immersive.
A few short years ago, when we brought up flagship mobile phones, the word “high performance” would be the first thing that people would think of. In an era where mobile technology and applications are still in their early stages of development, performance is undeniably crucial for flagship mobile phones, and it is mostly performance that differentiates goods from different grades.
Consumers have used mobile phones in an increasing variety of contexts and their product requirements have grown in the last two years due to the full maturity of mobile chip technology and the ongoing popularization and penetration of applications. Performance is becoming the bare minimum for premium mobile phones.
With artificial intelligence (AI) emerging as a game-changing technology that will impact every aspect of people’s lives, from production to daily routines, the question of how to maximize AI’s potential in today’s flagship phones has become imperative. the way to go.
Put simply, the most advanced mobile phones of today should be characterized by a plethora of features driven by artificial intelligence (AI), including performance, image, gaming, networking, audio, security, and more.
Along with producing high-quality flagship phones for terminal makers, a mature, all-around smartphone core chip mobile platform will also play an increasingly essential part in the process by which mobile phone brands build their phones. Be encouraging and give them clear directions.
An example would be the iQOO 12 series, which is the first to include the third-generation Snapdragon 8 mobile platform. Early on in the development of the new flagship platform, iQOO collaborated with Qualcomm to address issues such as optimizing Scheduling performance resources, enhancing the gaming experience for iQOO users with the third-generation Snapdragon 8’s powerful AI engine, and integrating the third-generation Snapdragon 8 mobile platform with iQOO’s independently built iQOO Q1 mobile phone. Rival chips for enhanced teamwork, etc. Since this is the case, we may observe the revitalizing end-user experience provided by iQOO 12 Pro up there, including features like super score and dual-engine concurrency.
Xiaomi, Honor, OPPO, Vivo, Meizu, and ZTE are among the most popular terminal brands that work closely with Qualcomm. These brands have swiftly developed powerful and versatile mobile phones using the third-generation Snapdragon 8 platform. The flagship model of mobile phones.