According to data compiled by IDC analyst Francisco Jeronimo, the iPhone 13 from Apple was the most popular model of smartphone sold all over the world in the quarter that ended in March 2022. Despite the severe supply problems that Apple was experiencing at the time, this is the result.
IDC made the decision not to disclose the total number of units that were sold. The phone’s individual market share wasn’t disclosed either, which was disappointing. However, the iPhone 12 and iPhone 11 were, respectively, the best-selling smartphones of 2021 and 2020, which is why the strong beginning of the iPhone 13 was not unexpected. To refresh your memory, the Apple iPhone 13 has a starting price of $799 in the United States, and it features the most recent A15 Bionic chipset in addition to a dual-camera system and a 6.1-inch display with a notch. In addition to that, iOS 15 will be installed right out of the box.
When compared to its rivals, it appears that the iPhone 13 was mostly pitted against other models produced by Apple. This conclusion may be drawn from an examination of the market. The fact that the 6.7-inch iPhone 13 Pro Max came in at number two in the quarterly rankings in 2022 indicates that consumers are more than prepared to pay a moderately higher price to gain access to a larger display.
The iPhone 13 Pro with a screen size of 6.1 inches came in at a very respectable fourth place, while the iPhone 13 mini with a screen size of 5.4 inches was unable to crack the top 5. The latter finding lends credence to the expected intention by Apple to discontinue production of the iPhone in a more compact form. It is believed that the money generated by the iPhone 13 family as a whole was responsible for 84 percent of the entire revenue generated by iPhones during the first three months of 2022. The remaining revenue was generated by older generations of the iPhone 12 and iPhone 11, in addition to the iPhone SE (2022).
iPhone 13 and 13 Pro Max were the world’s best-selling phones
The most recent numbers released by Apple make one thing very clear: the tech giant appears to have identified the ideal two sizes for smartphones. And with the iPhone 14 set to launch in September, this has the potential to significantly boost consumer demand.
The previous quarter saw two 6.1-inch iPhone models from Apple make it into the top five. Customers upgrading from previous iPhones with a screen size of 5.8 inches or 4.7 inches are likely to find these smartphones appealing. There is even the possibility of some demand from people who are upgrading from older 4-inch phones.
However, perhaps of greater significance is the fact that the 6.7-inch version of Apple’s Pro model outsold the 6.1-inch variant. This trend, which has remained stable ever since the launch of the iPhone 12 in late 2020, hints that there is a typically higher demand for larger iPhones.
iPhone 13 and 13 Pro Max were the world’s best-selling phones in Q1 2022
To circle back around to the current top 5, Samsung is the one that manages to fill in the holes, despite the fact that the company did not do so with the flagship Galaxy S22 series. Unfortunately, the level of demand for those items was not sufficient to merit a top spot in the rankings. Instead, the brand occupied the positions with two low-cost handsets: the entry-level Galaxy A12 took third place in the January-March quarter, and the mid-range Galaxy A32 occupied fifth place. Both of these devices were part of the Galaxy A series.
Samsung is currently in the driver’s seat when it comes to the low-end smartphone market, and it is quite likely that it will continue to hold this position in the coming quarters. In the intervening time, Samsung has discontinued both the Galaxy A12 and the Galaxy A32 in favour of the newer Galaxy A13 and Galaxy A33, which further contribute to the company’s objective of making 5G support available at all price points.
