Samsung has collaborated with the London Transport Agency to carry out innovative advertising in the London Underground system, aiming to advertise its latest Galaxy S24 series smartphones and its AI feature “Search in Circles” to potential users in the UK.
The “circle and search” functionality is an AI technology showcased on the Galaxy S24 series. It enables users to mark anything on any screen by drawing a circle around it, and subsequently conduct a prompt search for pertinent information using Google. This functionality is compatible with nearly all applications, encompassing online browsers, photo galleries, and even the live view feature of the camera application. Users can utilize the “circle and search” feature to acquire information about landmarks while traveling.
Samsung ingeniously advertised the Galaxy S24 on the London Underground
Samsung has collaborated with Transport for London to temporarily substitute the renowned London Underground route map with circular designs at five prominent Tube stations, including King’s Cross, Blackfriars, Westminster, Liverpool Street, and Paddington. One of the changes made was renaming the previously spiral Circle Line to “Circle to Search line”, effectively highlighting the new features of the Galaxy S24 series.
Presently, the “Search in Circle” functionality is only accessible on the Galaxy S24 series and Google Pixel 8 smartphones. However, it is anticipated that further devices will be compatible with this feature by the conclusion of 2024.