As we near the end of 2023 and the beginning of 2024, let’s take a look back at the highlights of Google’s Year in Search. From entertainment and cricket to significant articles and happenings, the top trending searches in 2023 showcased the diverse interests and shifting tastes of the Pakistani audience.
An intriguing look at the captivating themes that enchanted Pakistanis in 2023 may be seen in this year’s top trending searches. First things first: let’s go into this year’s lists and see which queries were included.
The top 10 trending searches for “people” in Pakistan for 2023 reveal a vast spectrum of individuals, reflecting the public’s varied interests. People were looking for names like Hareem Shah and Aliza Sehar this year. Bollywood actor Tiger Shroff, who was the subject of many searches this year due to health rumours, came in third.
Google Announces Top Trending Searches in Pakistan
Young, promising cricketers such as Abdullah Shafique, Saud Shakeel, and Haseebullah Khan were highly sought after by Pakistani fans. As a reflection of Pakistani interest in politics, caretaker Prime Minister Anwar ul Haq Kakar was likewise highly visible to the public. Usman Khan stood out for his outstanding innings in the Pakistan Super League, and Glenn Maxwell and Shubman Gill were also selected because of their stellar performances in the Cricket World Cup.
The conflict between Israel and Gaza has dominated headlines and search trends this year. Meanwhile, the public’s interest in government financial help schemes was reflected in searches for the Ehsaas Programme, the second most trending item on the list.
Everyone in the country is worried about their safety and security after hearing about the terrible Peshawar Blast. Pakistanis showed remarkable awareness of financial issues by searching for economic indicators such as the Pakistani Rupee and keeping themselves updated with the altering international exchange rates.
Along with the ever-popular Akshay Kumar, Kajol, and Mohammad Amir, this year’s trending searches included news on Fatima Tahir, Aliza Sehar, and Imran Riaz Khan.
Among this year’s most popular searches was information about Pakistan’s diverse and dynamic film industry. At the top of the trending list were Nolan’s expert portrayal of Oppenheimer, followed by the Bollywood superstar Shahrukh Khan’s smash films Jawan and Pathan. Among Pakistanis, Barbie’s feminist perspective and empowering tale of girl strength helped propel the toy into the top five.
The worldwide demand for more action-packed thrillers was also demonstrated by the success of films like Tiger 3, Gadar 2, John Wick 4, and Extraction 2. Concurrently, Carry on Jatta 3 became popular among Pakistanis who were looking for desi humour and humorous shows. Farzi, a TV series, was also included.