According to a report published by Counterpoint Research on November 9, the cost of manufacturing an iPhone 15 Pro Max is $37.7 more than it was for the iPhone 14 Pro Max.
The machine determined that the 8GB+256GB model of the iPhone 15 Pro Max had a material cost of US$508.9, up US$37.7, or 8%, from the iPhone 14 Pro Max.
Apple has raised the starting price of the iPhone 15 Pro Max by US$100 in an effort to generate revenue.
IT Company includes the following materials in this attachment:
Here are some examples of how much the iPhone 15 Pro Max has risen in price:
The first CPU with a 3nm process
More than 19 billion transistors are packed inside Apple’s new A17 Pro using TSMC’s cutting-edge 3nm manufacturing technology, which is 18% more than the A16 Bionic. The iPhone 15 Pro Max’s GPU performance was bumped up by 20% thanks to its upgraded 6-core GPU design.
Apple’s A17 Pro CPU is $30 more expensive than the A16.
One of the first 5x telephoto lenses
The addition of a 5x telephoto camera, functioning like a 120mm lens, is also welcome.
The camera comprises a quadruple reflective prism that reflects light four times, allowing users to capture clearer close-ups from longer distances.
The principal manufacturer and distributor of this prism is Lante Optics. In addition, Apple created 3D sensor shift OIS in this camera to work with the new telephoto system, and it can fine-tune up to 10,000 times per second, resulting in clearer, sharper, and more stable photographs. video. The reliable system was designed and built by Cirrus Logic and LG Innotek.
When compared to the iPhone 14 Pro Max, the iPhone 15 Pro Max’s camera system is 34% more expensive.
Apple employed titanium alloy to create the iPhone 15 Pro Max’s casing, which helped cut 20 grams off the phone’s weight, making it the lightest Pro Max model to date.
Compared to the iPhone 14 Pro Max, the new iPhone 15 Pro Max cover is 18% more expensive.
Where prices drop
The dynamic random-access memory (DRAM) of the iPhone 15 Pro Max has been increased by Apple from 6GB to 8GB. However, the global memory market is on a declining trend from the fourth quarter of 2022 to the third quarter of 2023, with prices for both DRAM and NAND flash memory falling by more than 30% during that time span.
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The price of memory chips has decreased by 34% when compared to the iPhone 14 Pro Max.
LG Display, a rival of Samsung Display, has now joined the supply chain for iPhone LTPO displays. The iPhone 15 Pro Max has a 4% cheaper display than the iPhone 14 Pro Max.
The percentage of custom-made components should rise to 25%.
Apple created the iPhone 15 Pro Max’s processor, UWB, and power management IC. They’re becoming more and more crucial to Apple’s bottom line as a result of the massive economies of scale they’ve brought the company and their increased emphasis on performance and functionality. Management of the user’s interaction.
The percentage of the iPhone 15 Pro Max’s BOM attributable to Apple-designed components is estimated by the agency to be 25%, up from 22% for the iPhone 14 Pro Max.